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Privacy Policy

Effective July 12, 2025

This privacy policy governs your use of Lava Web Games (the "Website"), a product of Lava Technology Group, LLC ("LavaTG"). The Website is an Internet platform for the purpose of creating, sharing, and playing browser-based games using artificial intelligence. LavaTG makes a reasonable effort to inform you of any and all changes to content and functionality within the Website.

What information does the Website obtain and how is it used?

User Provided Information

The Website obtains the information you provide when you register for an account, create games, or otherwise use the Website. The information collected includes but is not limited to: email addresses, usernames, game descriptions and AI prompts, and any other content you submit. We may also collect web requests, IP addresses, browser types, and device information from all visitors.

We may also use the information you provided us to contact you from time to time to provide you with important information, required notices, and marketing promotions.

Automatically Collected Information

In addition, the Website may collect certain information automatically, including, but not limited to, the type of device you use, your device's unique identifiers, the IP address of your device, your operating system, the type of Internet browsers you use, and information about the way you use the Website, such as pages visited, games played, and gameplay analytics.

AI-Related Data

When you use the AI game creation features, the descriptions, instructions, and other inputs you provide are sent to third-party AI service providers (such as OpenAI) for processing. These inputs may be processed by such providers in accordance with their own terms and privacy policies. We do not control and are not responsible for the data practices of third-party AI providers.

Do not include sensitive personal information, confidential data, passwords, or trade secrets in your AI prompts. Any content you submit to the AI system may be transmitted to and processed by third-party services.

We may retain your AI prompts and the resulting generated content (game code, assets, etc.) for the purposes of providing and improving the service, debugging, abuse prevention, and enforcing our Terms of Service.

Newsletter and Email Communications

If you subscribe to our newsletter, we collect your email address for the purpose of sending you updates about the Website, new features, and related communications. You can unsubscribe at any time by contacting us.

Do third parties see and/or have access to information obtained by the Website?

Yes. We may share your information with third parties only in the ways that are described in this privacy statement.

We may disclose User Provided and Automatically Collected information:

  • as required by law, such as to comply with a subpoena, or similar legal process;
  • when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request;
  • with our trusted service providers who work on our behalf, do not have an independent use of the information we disclose to them, and have agreed to adhere to the rules set forth in this privacy statement. This includes third-party AI providers that process your game creation requests;
  • with payment processors (such as Stripe) to facilitate transactions you initiate;
  • if LavaTG is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Website of any change in ownership or uses of this information, as well as any choices you may have regarding this information.

What are my opt-out rights?

You can stop all collection of information by the Website easily by not using the Website. You may request deletion of your account and associated data by contacting us at the email address below.

Data Retention Policy, Managing Your Information

We will retain User Provided data for as long as you use the Website and for a reasonable time thereafter. We will retain Automatically Collected information for up to 12 months and thereafter may store it in aggregate. AI prompts and generated game content are retained for as long as your account is active. If you'd like us to delete User Provided Data that you have provided via the Website, please contact us at privacy@lavatg.com and we will respond in a reasonable time. Please note that some or all of the User Provided Data may be required in order for the Website to function properly.

Children

We do not use the Website to knowingly solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at privacy@lavatg.com. We will delete such information from our files within a reasonable time.

Security

We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our Website. We use SSL encryption for all authenticated sessions. Please be aware that, although we endeavor to provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.

Changes

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy on this page and informing you via email or newsletter, if applicable. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes.

Contact Us

If you have any questions regarding privacy while using the Website, or have questions about our practices, please contact us via email at privacy@lavatg.com.

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